Taft is the European market leader in styling, offering products that provide perfect hold all day long and in all weather conditions.

Launched in 1955, Taft introduced the first hairspray to the European market. Now nearly 60 years later, the brand still stand for perfect hold in every weather condition, all day long. Taft products have become an unconditional classics in the styling market. Nevertheless the brand continues to innovate itself by responding to the changing needs and demands of its consumers. Volume, shine, long-lasting hold: every Taft product was developed to address a special hair need. As a pioneer on the styling market Taft continues to set trends with its innovations. It also influences today's hairstyles.

Taft's extensive assortment includes products specifically designed for both men and women. The assortment comprises of hairsprays, mousses, blow dry sprays, heat protection lotions, gels, gel sprays, creams and waxes.